The Stakeholder Map is a tool that allows designers to visually flesh out all of the groups/people critical to their service. "Stakeholders" in this sense can encompass anybody from staff to project partners, suppliers to competitors, and especially customers or the stakeholders receiving and using the service. The map graphically shows how these people interact and affect, or are affected by, the service depending on what group they fall into.
create thorough list of stakeholders
identify motivations/purpose of involved parties
group graphically and connect relationships
Process and product of this tool helps creators to see the opportunity and challenges of everyone involved in their service. Acknowledging the common interests and interactions, or lack thereof, between stakeholders is critical to maximizing the value of a service.