Being Your Users/Service Safaris


A service safari is an exploratory exercise where participants are sent "into the wild" to take note of what they think are positive and negative examples of service. 


Send staff/clients/any stakeholders out into a specified environment

Have participants note their service experiences

// Explore the service experience of competitors or any well-run service to gain design inspiration


Safaris allow creators to "be the user" and to get a first-hand understanding of what the service looks like from the customer's perspective. Additionally, service safaris allow for the exploration of other people's operations to draw comparisons.