Secondary Research ( Desk Research )


Secondary Research is used to accumulate a range of published information about your customers, your competitors and political, social and economic trends.  In doing Desk Research, it is important to utilize resources to identify trends.


Search through the following resource banks:

  • National press and trade periodicals

  • Specialist blogs

  • Conference reports

  • Market research, market reports and official statistics
    Business reports from commercial publishers (such as KeyNote, Euromonitor, Mintel, Datamonitor, and The Economist Intelligence Unit)

  • Public sector periodicals, reports and papers

  • Trade associations and organisations

  • Colleges and universities

  • Think tanks

After compiling data, analyze the results and support your solutions around evident trends.


Acquiring research before you create a solution will improve the effectiveness of your theories, as well as create more legitimacy for your mission.