Personas are a creative depiction of the realistic user of one's service. By compiling a character profile of a potential or current user, a multi-dimensional understanding of the customer is established and available for design interaction.
Gather all known user data from previous collection methods
Create user persona based on knowledge
Detail the character with visuals, stories, and an engagable identity
Personas are a clearer way for designers to view the customer as someone more complex than a broad demographic. Once personas are compiled and detailed enough, creators can group them, and tailor the service better to the identifiable stakeholders.