A Day In The Life


This tool is a detailed step-by-step of a day in the life of a certain customer, or model customer. The list or graphic puts together research and data to compile a thorough snapshot of the user's estimated daily routine. 


Analyze gathered insights/ data in time ordered list

Depict in flow chart, graphic, video or other visual

Include thoughts and activities pertaining to service and other daily actions


The comprehensive day in the life tool allows designers to understand the customer in relation to, and outside of, their interaction with the service. Understanding the user's life besides the touchpoints of the service is a next-level understanding of this crucial stakeholder.