"What If..." questions are a tool that can be used to help prepare design-thinkers for the needs of a changing market, even to an outrageous extent.
Present you group with a question that addresses a possible change in technological, societal, or cultural level.
As a group, explore the possible outcomes and solutions to these hypothetical questions.
Ex: "What if the local grocery stores were shut down for failing to meet federal health standards regarding facility upkeep?"
Asking "What If..." questions help design-thinkers prepare for future obstacles, as well as explore the long-term value of their solution. Evaluating which elements promote sustainability will help prioritize which of those elements is the most valuable.