Drivers and Hurdles



Drivers and Hurdles is a tool that prioritizes efforts based on the predicted obstacles you will encounter in developing your service design.


Begin by collecting a diverse group of stakeholders.  These participants will work together in brainstorming the barriers (or hurdles) and the motivators (the drivers) of the design's success.  It is best to organize the hurdles and drivers on two separate sheets of paper or using a T-chart.

Take note of what is achievable and what is not based on the barriers. Then establish what motivators can be used to overcome the hurdles.


Drivers and Hurdles provides a better understanding of people's perspectives and opinions in relation to the rest of the stakeholders.  The group setting can help manage expectations and identify where it is most valuable to concentrate effort.