Co-creation is a universally applicable tool that can be utilized by a varied group of stakeholders to analyze and innovate the service experience. Co-creation can also be applied with other tools easily, as well.
Co-creation is based on the fundamental elements of "teamwork." Some barriers to watch out for include:
- fear of embarrassment
- reluctance to challenge authority
- unfamiliarity with co-creation principles
To combat these obstacles, create an environment that has barriers, but no constraining boundaries on participant responses.
After the Co-creation session, the results can be applied to the next stage in the process.
Co-creation is a way to implement open-source development philosophy into the group work. Co-creation helps aggregate the opinions of many in developing a better service experience.
It is important to note, however, that the results of the Co-creation session are not necessarily based on the group's general consensus. Instead, the information gathered at the session is used by the design team.